The hologram was revealed to the public with the use of a buzzer. All the people present were able to discover the future building in all its aspects.
The Iris 75, with this flair of interactivity managed to promote efficiently this new piece of the Lezennois urbanism.
The holographic terminal was also controlled by an application that could show the specificity of the building and also some future projects.
The hologram was then exhibited in the SIEC salon on the Etixia stand to continue to show this new piece in the history of Kiabi with an updated version of the presentation that was shown during the ceremony.