"Land of Inspiration", territorial attractivity
Visiting a museum, a modern experience!
ALL (Autour du Louvre Lens, Around the Louvre-Lens Museum) is working on attracting new visitors to its location. Therefore using holograms as a way to modernise itself.
Tuesday, the 3rd of octobre, 7h15 AM, we were loading or truck with the Focus. On the road to the Louvre-Lens where a conference happened about the benefits in the region to have events aroud the Louvre-Lens Museum. The campaign itself is named "Land of inspiration".
Our purpose here was to show how digitalization was a way to highlight the art pieces and bring new publics into the museums.
Our shared values
After the conference where Thibault Guillaumont, our founder, spoke, the visitors have discover the values of the region display in the hologram : traditions and handicraft, nature around the old coal mines, heritage conservation.
The hologram is a nice way to present this culture, underestimate despite its richness and its traditions, the "Pays Noir" (Black Country, because of the predominance of coal industry) as it is called.
Quite beautiful day, rich in encounters and in futur applications. Thanks a lot to the Louvre Lens for its trust